This economy is playing havoc with people's abilities to see their contributing value, let alone effectively selling it! Just last week I facilitated a spirited discussion about personal versus professional values.
The word alone raises all sorts of feelings in people since core personal values make up our belief system. We don't like when people mess with our belief system (learn more about non-negotiable boundaries).
You also have professional values, which you might ignore unless you're going through a major career/life change. If you're like most professionals, you'll scramble to discover what you truly value, often confusing it with what you're good at (or what others tell you you're good at).
Keep in mind, though, that the next stepping stone might mean staying in place. Reinventing yourself is not only for those times when you're ready to move on to the next job or new position.You probably want to reinvent yourself on a regular basis--shedding the outworn to make room for the new--it keeps you fresh and competitive in the new world of work.
This is why the first "E" in our R.E.I.N.V.E.N.T. You program stands for expertise--your Portable Assets--which you can take anywhere. You sometimes need to dig deep to discover (or rediscover) where these gems are buried.
Your Value Chain
By the time you reach the "V" part of the equation (values) you already have a clear sense of- Your core values (non-negotiable)
- What you value professionally (negotiable)
- How much value you place on specific skills and experience (weighted value)
- Areas where others feel you contribute value (employer / customer / partner)
- Marketplace value (of your expertise)
Professionals have two main challenges in completing this process. The first is determining what they value professionally. The second is deciding what needs to be included for their next reinvention.
It gets really interesting when your employer, customers and partners value particular areas of your expertise that you no longer want to bring along for your next reinvention. This is where folks get stuck and usually need navigation help from someone who can help them straddle both sides of the fence until they can "naturally" transition.
When was the last time you assessed your value chain? How do you perceive your professional worth? When was the last time you measured this value? I would recommend doing this at least twice a year. This way, you can renegotiate or adjust your needs early enough in the process before it becomes too difficult to move the needle.




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